The story of Baitbox
We started Team Baitbox in 2010, mostly as a way for us to save and look back on our fishing adventures. The reason we started with YouTube was not because we wanted to become "YouTubers" but rather because we didn't have enough storage space on our hard drives, we didn't have the money to buy new ones, and YouTube offered free storage for videos.
Since then, a lot has happened, YouTube has developed into one of the world's largest social platforms, we have gained a following and fantastic engagement from everyone who watches our videos. Today, we can proudly state that "Team Baitbox" is actually one of the largest Swedish fishing channels on YouTube right now!
Our vision has always been to try to capture the entire experience when we film. Not just the successful attempts and the nice drills of fish. Our focus has been on documenting and presenting our journeys just as we experienced them when we were out. Perhaps it is for that very reason that so many also appreciate and recognize themselves in our films, because they are honest and genuine.
Then there is nothing better than being out with your best friends, doing what you love most and sharing experiences in the amazing nature we have in Sweden? Not if you ask us!
Since 2012, we have also been manufacturing one of Sweden's most popular spoon lures, our very own Baitboxbomben. Simon Ekdahl is the man behind Baitboxbomben, whose idea grew from the fact that he always modified his own lures in one way or another and eventually decided to create a new lure model, just the way we wanted it. Since then, Baitboxbomben has caught countless large fish, it has been featured in magazines in both Sweden and Norway and the annual collections sell out in seconds.
In addition to films and lure manufacturing, we are constantly developing the business and selling our products through our webshop. We have created caps, t-shirts, mugs, beanies, bait boxes, Sauna tents through our own brand Hott Sauna, and a whole lot more. We are continuously working on this front and will continue to develop products in-house to expand the webshop, grow in the market, and offer our customers really good products for sport fishing and outdoor!
Simon Ekdahl
Simon is often the man behind the camera when Team Baitbox is out on a fishing trip.
He is behind much of the film and editing work done on many of the films we have released on the YouTube channel over the years. In addition to a strong media interest, he also has a burning commitment to product development.
Simon has a Master's degree in interaction design and works on a daily basis with digital product development and UX design. Simply explained, Simon works with user-centred design. This has also meant that he has taken on the role of lead designer in Baitbox and is behind the appearance of many of our own products and our website.
Jens Sankala
On a daily basis, Jens works with building construction, but in Baitbox he is, among other things, a media producer, which means he films and edits. Jens also maintains contact with many of our customers and partners and works actively with business development.
Jens is also a good writer and storyteller. He works actively with the planning of film productions and travel and ensures that plans are realized and carried out in the best possible way.
Andreas Jonsson
Andreas, or yes, the uncle, the doctor, Jonssa, Jone... Who the hell is Jone? Dear child has many names, they say, and we wonder if he is not the dearest.
With a radiance and charisma rarely seen, it's hard to do anything but like Andreas. Over the years, he has become a strong character in Team Baitbox that many appreciate and follow with great commitment through many of our films.
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Contact Us
Do you have questions, are you interested in our products or want to discuss collaborations? Send us an email and we'll get back to you in no time.