The baitbox bomb
Our signature feature
The road to perfection
The Development of the Bomb Year by Year
2011
First prototype
The story of the Bomb begins in 2011, when we created our very first prototype.
To develop the perfect model, we made countless prototypes in clay and molds in plaster, so we could cast in metal. The model was refined step by step, and with each change we created new molds until the shape of the pull was exactly how we wanted it.
Our vision was to create a move that combined throw length, perfect gait and a design that really felt right. After countless adjustments with hooks, spring rings, paint and small spinning spoons, our ideas began to take shape and laid the foundation for what would become The Bomb.
2012
The baitbox bomb is born
The following months were a journey of constant improvement and adjustment. We tried different weights, balance points and materials to find the optimal performance. The goal was clear: create a move with exactly the throw weight, movement and aesthetics we ourselves dreamed of.
In the end, we had come up with a model that felt as close to perfection as we could get. It was the model we chose to create silicone molds for, so we could finally produce more examples in succession.
2013
Launch of the first collection
The idea was never to sell the Bomb - we created it for our own sake.
But after more people had seen the Bomb shine in our YouTube videos and reached out to get their own copy, we decided to make a small collection.
We never thought the Bomb would become a big seller, but the first collection sold out in no time, and interest only grew as more anglers wanted to get their hands on this little spoon lure.
2014
A draft workshop in the kitchen
To meet the increased demand, we struggled, with countless evenings and weekends dedicated to bait casting and painting at home in the kitchen. Standing by the stove and casting pewter, and then sitting at the cutting board and painting each lure, quickly became a challenge - lucky to have an understanding partner!
To cope with the increasing pressure, we started releasing the Bomb in limited collections on a first-come, first-served basis.
This made the bait even more sought after by fishermen who wanted to seize their own Bomben.
2015
Explosion on Social Media
The bomb quickly grew in popularity among anglers passionate about trout, char and rainbow trout. Soon the #baitboxbomb appeared everywhere on social media, where fishermen shared their catches of large and numerous fish.
More and more people showed off their successes, and interest in our little spoon move really took off. It inspired us to continue developing and improving the Bomb with the help of feedback from our growing community.
We heard stories of how the only person in the party fishing with the Bomb was often the one who caught fish - while the others could walk away empty-handed.
2016
We scale up with new molds
In 2016, we made a major investment to meet demand. We ordered new metal molds and rebuilt the entire production chain to streamline painting and be able to complete more lures at the same time.
This allowed us to increase production considerably, but despite the improvements we still couldn't meet the growing demand – the Bomb had become a real favorite among fishermen.
The vision ahead
Improved quality and new collections every year
We have now accepted that we may never be able to fully meet demand - and that is probably exactly as it should be.
The bomb is an exclusive, handmade move, far from a mass-produced wear-and-throw product. Every year we update the colors and release new collections, always with a focus on refining and improving.
We continuously experiment with new technologies to improve both appearance and performance. Our goal is to, year after year, deliver a bait that exceeds the expectations of every angler who uses it.
FAQ
Frequently asked questions about the Baitbox bomb
What is the Baitbox Bomb?
The baitbox bomb is our signature move. The bomb is a handmade and Swedish-made spoon lure of 12 grams that is specially developed for fishing for Trout, Trout and Rainbow.
How big is the bomb?
The baitbox bomb is 55mm long (without hook) but has a weight of 12 grams!
The relatively high weight, considering the size, means that the bomb can be thrown incredibly far and with minimal air resistance.
How much does the Baitbox bomb cost?
299kr/st
When will the next collection be released?
The next collection is scheduled to be released in November 2024
It says the bomb is sold out?
No, it says "Out of Stock" there are no bombs for sale. Before a bomb drop, it may say "Not in stock", which then means that we have not replenished the stock balance yet.
I was thinking of buying the bomb to resell and earn extra money from your work, is that OK?
It doesn't feel right! The bomb is available in a limited edition and we want to sell to those who buy to fish with the lures. If you buy to resell, we reserve the right to cancel your future purchases and not sell the Bomb to you in the future. More information about it can be found in our Terms and Conditions
Do you take reservations and make exceptions?
We do not take advance bookings and make no exceptions on the baitbox bomb. First come, first served applies to all.
Can I buy the bomb on the "Side of" if I pay more?
No.
My dad turns 50 next week, maybe you have some bombs left over that I can buy?
No, but a big congratulations from us!
If my name is King Carl XVI Gustaf, I would like to pre-book the bomb then?
Sorry the king, first come first served applies to all.
The story of the Baitbox bomb
The story began in our teens, when we started getting quite a lot of trout. We often fished with smaller spoon lures as they have many good qualities... but we were never completely satisfied, with either the speed or the appearance of the lures we fished with.
We changed hooks, repainted the lines, put extra spring rings, tweaked with small spinning spoons, eyes and other things. In the end we calmed down and decided to develop our own move and make it EXACTLY the way we wanted it.
After many months of hard work and testing back and forth between different models and designs, we came up with a drag model with an optimal casting weight of 12g and fantastic action, it is the model we have chosen to call the BOMB.
"And with hindsight, I could never have dreamed of how good the result would be! A catch magnet like no other, and we have achieved many new personal bests thanks to the bomb. But don't just take our word for it; listen to all the others who are also fishing with the bomb and tagging their catches on Instagram."
The Baitbox bomb is specially developed for fishing for trout char and rainbow trout, but of course works on other species as well.
All Baitboxbombs are handmade and are also manufactured in tin, which means that they are completely lead-free! Good for you and good for the environment! 🌱
THE ARCHIVE
Here you can see all the colors of the baitbox bomb that we have released over the years